MAR 2275: Advanced Marketing Management (July 2024)

This is an advanced core course which aims at providing an in-depth knowledge on marketing theories and their applications. The areas covered are: capturing marketing insights, connecting with customers, crafting the brand positioning, managing competitive dynamics, shaping the market offerings, delivering value, communicating value, and creating successful long-term growth. The course also provides an opportunity to apprehend the ethics and social responsibility in marketing perspective. This requires prior knowledge on Marketing Management.

MAR 2276: Communication Skills II (July 2024)

This core course aims at enabling effective interactions in target situations with the correct use of language structures and vocabulary. The areas covered are: communicating with internal and external parties, introducing and representing organization, review of project proposals, convincing and following internally and externally managed activities, and negotiation and resolving conflicts of external and internal parties of organization. The teaching and learning process includes stimulated contexts which enables effective classroom interactions for the learners to practice the target language. This course requires prior knowledge on Business Communication I, Business Communication II and Communication Skills I.

MAR 2373: Consumer Behaviour (July 2024)

This core course aims at providing students with knowledge on relevant concepts, theories and models to understand and predict the behavior of individuals, groups and organizations during the stages of acquisition, consumption and disposition of goods and services. The areas covered are: introduction to consumer behavior, consumer decision-marketing process and psychological and socio–cultural aspects which influence consumer decision making. This course requires prior knowledge on Marketing Management and Advanced Marketing Management.

MAR2374: Sports and Personality Development I (July 2024)

This is a core course which aims at developing students‘ mental and physical strengths to be a resilient marketer with strong personality. Particularly this course assists students to develop physical fitness, self-confidence and emotional stability to face personal and professional challenges. The areas covered are: setting personal vision and goals; developing positive attitudes; learning and unlearning habits; engaging in sports, mastering social dancing; and practicing relaxation, mindfulness and yoga exercises. Students are encouraged to be life-long learners together with continuous self-development.