Dissertation aims at providing an opportunity for students to improve their scholarly skills and critical thinking by undertaking a research dissertation within the domain of marketing under the supervision of an academic member of DMM. Completion of an independent study enables students to improve planning, analytical and communication skills which are vital for the successful academic and professional career. The issue being addressed in the dissertation needs to be theoretically driven and be able to make a significant contribution to the current body of knowledge by integrating knowledge gathered through different courses of the programme.
- Lecturer: Prof. Lalith Chandralal
- Lecturer: Mr. Dilan Rathnayake
- Lecturer: Ms. Piyumi Sewwandi
This core course aims at providing opportunities for students to apply theories, concepts, models learned during course work in the real-life work environment, further strengthening the knowledge, skills, and attitudes to match with the expectations of potential employers. The course also encourages students to become entrepreneurs by managing self-business ventures. This course runs in a collaborative manner with the close monitoring of academic supervisors and/or industry mentors. This comprehensive training enables students to plan their career development opportunities through exploring their interests and potentials in a reflective way to become a change agent.
- Lecturer: Mr. B.T.K. Chathuranga