This is an introductory core course which aims at providing students with the knowledge on concepts, theories and applications in the area of marketing management. The areas covered are: role and importance of marketing in a business and a society; marketing philosophies; marketing environmental analysis; consumer behaviour; segmenting, targeting and positioning strategies; and marketing program development. This course requires prior knowledge on BUS 1340- Principles of Management.
- Lecturer: Chathuranga B.T.K.
- Lecturer: Mr. Hansaja Banduge
- Lecturer: Dr. Sandamali Galdolage
- Lecturer: Dr. Dushan Jayawickrama
- Lecturer: Prof. K.P.L.Chandralal
- Lecturer: Pavani Lakshika
- Lecturer: Prof. Asoka Malawi Arachchige
- Lecturer: Samudrika Rasanjalee
- Lecturer: Dilan Rathnayake
- Lecturer: Ms. Piyumi Sewwandi
- Lecturer: Sachithra Somasiri
This course aims at building students‘ ability to develop creativity, relax mentally and improve concentration through aesthetic skills which are essential to become professional and emotionally balanced marketers. This is a skills development course which provides opportunities to engage in music, dancing, drama, drawing/paintings, photography and other related activities. This unique course evaluates the students‘ performance through a panel of experts in a concert that showcases their aesthetic creations.
- Lecturer: Mr. Hansaja Banduge
- Lecturer: Sachithra Somasiri
This core course aims at equipping students with basic communication skills required as marketing undergraduates to practice and effectively engage in interactions in English. The areas covered are: basic communication, introducing people, interactions during personal encounters, convincing and following up in personal interactions, and negotiation and resolving conflicts within the immediate circle. This course requires prior knowledge on Business Communication I and Business Communication II.
- Lecturer: Samudrika Rasanjalee