The course aims mainly to provide students with opportunities to gain knowledge on sustainability marketing and the core environmental, social and economic principles of sustainability. This course focuses on the role of marketing by examining how marketers create values and build sustainable thinking and processes into their marketing activities and strategies from ethics, social responsibility, and ecological aspects. Sustainability marketing requires a rethinking of the assumptions that underlie traditional marketing practices and thus, this course presents a new paradigm through a holistic approach which lays an emphasis on social, environment and economic concerns in the development of marketing strategies.
- Lecturer: Chathuranga B.T.K.
- Lecturer: Prof. D.S.R. Samarasinghe
The aim of this course is to provide students with insights for understanding the global business process and discipline. It covers introduction to global marketing, global marketing planning environment, targeting global markets, formulating global marketing strategies, global marketing mix, and leading, organizing and controlling the global marketing effort.
- Lecturer: Prof. Asoka Malawi Arachchige
- Lecturer: Ms. Piyumi Sewwandi
The main purpose of this course is to enable students to undertake a research project. It provides in-depth knowledge of research methods by considering critical decision arrears through practical research. It covers data collection, preparation, analysis and reporting. Further, it discusses fieldwork, data preparation, analytical methods including frequency distribution, cross-tabulation, hypothesis testing, analysis of variance and covariance, correlation and regression, discriminant and logit analysis, factor analysis, cluster analysis, multidimensional scaling and conjoint analysis, etc. with the help of available modern software. This course covers both qualitative and quantitative phenomena and it also serves as an excellent foundation for the dissertation (MAR 4644).
- Lecturer: Ms. Piyumi Sewwandi
The course provides knowledge and under- standing of strategic marketing concepts. It includes strategic management process, strategic and marketing analysis, strategic directions and strategic formulations, strategic choice, strategic evolution and strategic implementation and control.
- Lecturer: Pavani Lakshika
- Lecturer: Prof. Neville Warnakulasooriya