This course aims at building students‘ ability to develop creativity, relax mentally and improve concentration through aesthetic skills which are essential to become professional and emotionally balanced marketers. This is a skills development course which provides opportunities to engage in music, dancing, drama, drawing/paintings, photography and other related activities. This unique course evaluates the students‘ performance through a panel of experts in a concert that showcases their aesthetic creations.
- Lecturer: Mr. Hansaja Banduge
- Lecturer: Ms. Sachithra Somasiri
This introductory core course provides students with knowledge of concepts, theories, and applications in marketing management. It covers the role and importance of marketing in business and society, marketing philosophies, environmental analysis, consumer behavior, segmentation, targeting and positioning strategies, and marketing program development. Prior knowledge of BUS 1340 – Principles of Management is required.
- Lecturer: Mr. Hansaja Banduge
- Lecturer: Prof. Lalith Chandralal
- Lecturer: Mr. B.T.K. Chathuranga
- Lecturer: Dr. Dushan Jayawickrama
- Lecturer: Ms. Pavani Lakshika
- Lecturer: Prof. Asoka Malawi Arachchige
- Lecturer: Mr. Dilan Rathnayake
- Lecturer: Ms. Piyumi Sewwandi
- Lecturer: Ms. Sachithra Somasiri
This core course equips marketing undergraduates with essential communication skills for effective interactions in English. It covers basic communication, introducing people, personal encounters, convincing and following up, negotiation, and conflict resolution within the immediate circle. Prior knowledge of Business Communication I and II is required.
- Lecturer: Ms. Piyumi Sewwandi